• Media Relations Manager - National Council on Aging #2019-2451

    Location US-VA-Arlington
    Job ID
  • Overview

    Media Relations Manager - NCOA


    NCOA is at an exciting pivot point in our 69-year history. Every day, 10,000 Americans turn 65, and most can expect to live for another 20-30 years. This is an incredible gift of longevity, and it requires planning to ensure that people stay healthy and economically secure as long as possible. Coming out of a year-long strategic learning process, NCOA is committed to bringing our real-life solutions to a wider audience. We are building our brand and thought leadership with older adults, external partners, and Congress.


    As our Media Relations Manager you will play a critical role in amplifying the NCOA story across the country through media, speaking engagements, blog posts and op-eds. We are now positioning the organization for even greater social impact in the future by raising the visibility of our executive team. Working closely with our internal thought leaders and subject matter experts, you will further elevate NCOA’s voice as a respected national leader and increase our effectiveness as a consumer advocate. You will bring an increased focus to our media relations and other external-facing outreach activities, tracking executive visibility engagement levels and raising NCOA’s visibility as a trusted national voice and source of valuable information on aging.


    You will cultivate relationships with journalists in print, broadcast, and online media; spot and promote news and story opportunities; and devise communications strategies that call positive attention to NCOA’s work. You will work closely with senior staff to support their efforts to promote NCOA’s national voice, thought leadership, innovative programs and services, and public policy positions to the media. We regularly receive media inquiries but have not yet had someone dedicated to external outreach. We envision that your efforts will create a virtuous cycle of greater consumer awareness of our work, increasing influence on Capitol Hill, interest from funders, and capacity to serve vulnerable populations.


    Organization Overview

    Since 1950, NCOA has quietly earned bipartisan respect as the champion for every person’s right to age well—envisioning a just and caring society in which each of us, as we age, lives with dignity, purpose, and security. NCOA has systematically tackled the biggest issues facing America’s older adults, especially those who are struggling. Our strategy is simple: identify challenges facing older adults; create solutions through collaborative leadership, innovative services, advocacy, and social enterprise; and bring these solutions to scale to improve millions of lives.


    Responsibilities of the Media Relations Manager

    In support of NCOA’s strategic priority to improve the health and economic security of 10 million older adults by 2020, the Media Relations Manager will plan and implement:

    Media Relations

    • Understand, listen, and follow the national conversation around aging to identify news opportunities to promote NCOA’s work.
    • Create and pitch story ideas to raise the profile of NCOA and our thought leaders to establish us as the national voice for aging well.
    • Cultivate relationships with key journalists in the fields of aging, healthy living, economic security, and public policy.
    • Work closely with NCOA Public Policy & Advocacy staff to actively promote NCOA’s positions on federal policy and legislation affecting older adults, position NCOA as a trusted national voice on key issues, and engage constituents in advocacy actions.
    • Arrange media interviews for in-house thought leaders, create briefing documents and talking points, prepare thought leaders for every media encounter, and conduct all necessary follow up.
    • Promptly respond to all unsolicited media inquiries to tell the story of NCOA.
    • Establish and track key metrics to demonstrate the success of all media relations efforts and share results with executive staff.
    • Conduct ongoing media and message training for all NCOA staff to ensure all employees speak with one voice.
    • Create, manage, and execute in-person and online media events.
    • Manage/protect the reputation of NCOA in case of inaccurate or critical reports.
    • Identify emerging threats and opportunities requiring crisis communications.
    • Continuously work to improve public affairs efforts based on results, metrics, and best practices.

    Executive Visibility

    • Create and implement visibility strategies for NCOA thought leaders that align with NCOA’s strategy, including speaking engagements, blog posts, op-eds, etc.
    • Create and manage an NCOA-wide calendar of external visibility opportunities.
    • Prepare, brief, and support NCOA thought leaders for all external visibility opportunities.
    • Track and report on executive visibility engagements.
    • Oversee NCOA presence at external conferences and events.

    Organization News Promotion

    • Create and oversee strategic communications campaigns to promote NCOA’s programs and advocacy positions to diverse audiences nationwide.
    • Develop key messages for all external media and visibility opportunities.
    • Write and distribute press releases, statements, blog posts, and op-eds.
    • Manage the News section of ncoa.org.


    Qualifications of the Media Relations Manager

    • Demonstrated passion for NCOA’s mission of improving the lives of millions of older adults.
    • At least 7 years’ experience in public relations, media relations, communications, and/or journalism, with exceptional writing and reporting skills (samples will be requested).
    • Strong written and oral communication skills.
    • Solid understanding of the current news media landscape, with contacts in leading U.S. online, national, regional, and local news outlets.
    • A passion and demonstrated success with proactive media outreach, including effective story development/pitching to journalists that resulted in positive coverage.
    • Experience with media relations/social media tracking and measurement tools and working knowledge of best practices in analytics.
    • Experience and appreciation for the role of social media in public/media relations and its ability to drive mainstream media attention and web traffic, as well as manage reputation.
    • Strong writing skills with the ability to blog/write and/or ghostwrite in support of NCOA thought leaders.
    • Collaborative, organized project management and work style to support the needs and goals of NCOA staff and programs.
    • Ability to multitask and work under tight deadlines, as well as creatively solve problems and look for efficiencies and ways to improve NCOA’s communications and systems.
    • Solid understanding of advocacy, federal legislation, and public policy and working knowledge of today’s biggest challenges facing people aged 60 and older is a plus.
    • Bachelor’s degree or equivalent in journalism, public relations, communications, marketing, or related field.


    Attributes of the Media Relations Manager

    • Curious. You like learning new things and collecting and sharing information. You ask questions, listen, and learn. You are naturally inquisitive.
    • Organized. You bring order to competing priorities and keep things running smoothly. You have command of both the process and the details. You get it done right the first time.
    • Polished communicator. You understand the importance of tone and how to communicate clearly, whether it’s in an email, over the phone, or face-to-face. Your writing, speaking, and presentation skills are excellent.
    • Project manager. You can juggle multiple tasks, allocate and optimize resources, and manage timelines. You enjoy creating and implementing processes and procedures that uphold rigorous standards. You also enjoy people management.
    • Creative. You think strategically and develop thoughtful messaging.
    • Collaborative. You have a collaborative and inclusive work style with people at all levels, respectfully listening and learning to understand their goals. You are sensible, realistic, and matter-of-fact.
    • Self-starter. You are highly motivated and are able to follow through on plans. You work well independently. You easily juggle multiple detail-oriented projects and always meet deadlines.
    • Mission-driven. You understand the big picture and can easily translate our objectives into social impact.


    What’s Attractive to the Right Media Relations Manager Candidate?

    • Your work will impact our ability to reach millions of older Americans and community-based organizations that increase the quality and years of life.
    • We offer an intellectually stimulating environment in an organization that works passionately and enthusiastically to fulfill program goals and achieve our overarching mission.
    • Your experience, opinions, and expertise are valued—what you bring to the table is vital to our success.
    • We offer a competitive compensation plan including incentive and bonus programs based on achieving performance objectives; 3 weeks’ vacation, sick leave, maternity/paternity leave, and holidays; flexible scheduling/telework after meeting the employment and performance requirements; health insurance, short- and long-term disability, and life insurance; contributions to a 403(b) plan.
    • NCOA is an Equal Opportunity Employer and is dedicated to these principles. We value and welcome diversity in the workplace and encourage all minorities, women, veterans, and persons with disabilities to apply.


    To Apply for the Media Relations Manager position:

    Use the "Apply" button on this page or simply email your resume to Aileen Hedden at resumes@staffingadvisors.com with “NCOA – Media Relations Manager #2019-2451 SA” as the subject of the email. Please include your resume as a Word or PDF attachment to the email and paste your cover letter in the body of your email.


    Alternative Titles:  Public Relations Manager, PR specialist, PR manager, Media Relations Specialist.


    Staffing Advisors has been engaged to find the right candidate and is committed to helping create a diverse work environment for our client. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other basis protected by law. This position may require pre-employment screening potentially including a criminal background check, verification of academic credentials, licenses, certifications, and/or verification of work history.




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