Director, College and University Relations, Washington, D.C. - TWC
Experiential learning transforms lives. The Washington Center (TWC), founded in 1975, is the largest academic internship and seminar program in the United States and the world. In this newly created role, you will be responsible for stewardship and management of our existing partnerships with colleges and universities across the nation. Our partners understand and align with our mission and appreciate our role in providing their students with impactful and transformative programs.
With only half of our 400 accounts currently active, there is extensive opportunity for expansion. Your ability to build relationships, ask the right questions, try new ideas, and understand how to best serve our partners will be essential for success. We will look to you to define goals, implement strategic touchpoints, and put metrics into place to track outcomes for each of our partnerships. Within two years, your success will be based on the ability of you and your team to measurably produce results within these accounts.
Forty percent of your time will be spent visiting college campuses where you will help liaisons, faculty, and administrators better understand and embrace the full value of our academic and internship offerings. You will nurture and expand our base of advocates on each campus for greater visibility and depth. As you gain understanding of the motivation and interests of our partners, we will be able to better serve them while establishing predictable enrollment for TWC programs.
Under the guidance of the senior director, college and university relations, you will help us find innovative ways to build relationships and tailor services to best meet the unique needs of our diverse partners. As you get to know our partners, you will define an engagement structure based on the specifics of each institution. You will determine which relationships merit more time and resources and set a budget accordingly. Together with our recruiting and marketing teams, we will set achievable and predictable enrollment goals and apply a strategy to meet those goals on each campus.
You will have two direct reports who will assist with the day-to-day management of existing partner relationships. TWC is a collegial environment where the mission is exciting and everyone is invested.
TWC has helped more than 50,000 college students from around the world gain valuable experience setting them on a course of achievement, leadership, and engagement in their communities. TWC alumni are leaders in virtually every field, including public service, journalism, business, law, medicine, and education.
Today’s students and their parents increasingly demand that colleges and universities provide exceptional off-campus study and internship experiences. TWC has been dedicated to serving ambitious, public-spirited, and socially-engaged young people from colleges and universities around the world. From the beginning, The Washington Center has highly valued our network of dedicated partners who share our vision of experiential education.
Here are some of the reasons why higher education institutions form relationships with us:
- A staff of 90+ professionals, associate faculty, and Alumni in Residence supervise and support students throughout their participation in TWC programs.
- Students are provided a peer group that is academically strong (average GPA is over 3.3) and socially diverse (students come from across the U.S. and many other countries, and have a wide range of backgrounds).
- We maintain a broad and well-established network of hundreds of potential internship sites and substantive, non-clerical positions are assured.
- Housing is guaranteed in conveniently-located, furnished apartments at the TWC Residential and Academic Facility (RAF) at NoMa in Washington, D.C., and other nearby apartment buildings.
- TWC has a full student services team based at the RAF.
Responsibilities of the Director, College and University Relations
- Manage a portfolio of existing college and university accounts.
- Create and implement customized relationship management and stewardship strategy for each partner based on sustaining and increasing engagement.
- Define specific goals for each partnership and set up metrics for tracking success.
- Continuously define and refine tier criteria and structure, as well as processes for analyzing institutional data.
- Manage two account portfolio managers.
- Oversee performance metrics for the department and mentor portfolio managers to meet goals.
- Formalize existing institutional partners’ commitments, including but not limited to liaison orientation and ongoing training.
- Travel (up to 40 percent of your time) to campuses across the nation to nurture relationships and promote programs.
- Set annual budget and enrollment goals for Academic Internship Programs (AIP) and academic seminars. Monitor progress toward these goals and identify opportunities for increasing enrollment.
- Responsible for the successful delivery of major events (Liaison Advisory Board and Liaison Institute).
- Institute systems and ensure data integrity of our affiliates’ information.
- Provide ongoing insights into the landscape of our current affiliates in the interest of expanding our scope of engagement with them regarding program offerings, pricing, and scholarships.
- Coordinate with the student recruitment team for on-campus recruitment and student marketing.
- Coordinate engagement with the following team members to ensure college and university partners are fully engaged with TWC:
- Academic Internship Programs Director for communication on student progress
- Student Services Director for communication on student needs
- Office of Internship Site Relations Director for matching and pre-arrival student experience
- Enrollment Senior Director for financial aid distribution per student
- Advancement for recruitment planning based on private scholarship availability
- State Relations for recruitment planning based on state funding
- International for customized programs
Qualifications of the Director, College and University Relations
- Master's degree required.
- Minimum of 6 years of work experience, preferably in a related field of higher education, association management, or nonprofit management.
- Experience building partnerships within a university setting.
- Experience managing and nurturing a portfolio of accounts.
- Experience developing and implementing account strategy.
- Past responsibility for P&L.
- Experience meeting goals through relationship management and stewardship.
- Participation in The Washington Center or similar internship program a plus.
Knowledge, Skills, and Abilities of the Director, College and University Relations
- Experience providing excellent customer service to all stakeholders.
- Experience in training, managing, and motivating team members.
- Excellent communication skills, both in writing and orally.
- Able to work independently and collaboratively.
- Ability to manage multiple projects efficiently, under pressure, and around deadlines.
- Proficiency in MS Office with strong knowledge of Excel and Word, as well as ability to use online databases (preferably Salesforce.com) and mass email platforms (preferably ExactTarget).
- Familiarity with the norms, structures, and processes of college and university campuses. Knowledge of higher education trends.
- Ability to speak as a peer with faculty and administrators.
- Current knowledge of strategies, resources, and techniques in the field of student recruitment.
- Willingness to devise and test innovative recruiting and marketing strategies.
Attributes of the Director, College and University Relations
- Collaborative. You work well through others to clarify needs, build consensus, identify trends, and gather support for action. You demonstrate the ability to understand the needs of an organization. You are able to confidently engage with staff at all levels to define needs and expectations. You share information and you work cooperatively at all levels.
- Business minded. You identify and analyze needs. You have the ability to "come up to speed" quickly. You dive into the details, ask intelligent questions, and understand the constraints other people face. You like learning new things.
- Great communicator and listener. You have excellent oral and written communication. You get the information you need and convey the right information in a direct and pleasant manner. You are articulate and thoughtful, and you communicate your points easily. You take the time to learn what's valuable and important to others. Your clients feel like nobody understands them as well as you do.
- Curious. You enjoy learning, like to understand issues, and don't just take the easy path. You ask questions, listen, and learn – always thinking of more productive ways of doing things. You are open to new ideas and are willing to change. You notice trends and ask why. You are intellectually curious and eager to understand the unique culture that exists in each organization.
What’s Attractive to the Right Director, College and University Relations Candidate?
- The Washington Center is recognized here and abroad for offering high-quality experiential education programs.
- You will enjoy working in our collegial environment with dedicated and successful colleagues.
- We are financially stable and offer an excellent benefits package and competitive salary.
To Apply for the Director, College and University Relations position with The Washington Center:
Use the “Apply” button on this page, or simply email your resume to Ellen Greenwood at email@example.com with “The Washington Center – Director, College and University Relations/2017-2274 SA” as the subject of the email.
Alternative Titles: College enrollment, portfolio manager, university admissions, partnership development, account manager, stewardship development.
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